Privacy Policy

Updated: March 20, 2023

TRUID, CO. is committed to protecting the privacy of its users and we therefore ask that you please read our Privacy Policy (“Policy”) before providing us with any information about you or any other person.

This Policy sets the minimum standard and shall guide all TRUID, CO. employees and its vendors even if local law is less restrictive. Supplemental policies and practices will be developed as needed to meet legal or departmental requirements. Supplemental policies and practices may provide for more strict or specific privacy and protection standards than are set forth in this Policy.

This Policy sets out what personal data we collect, how we process it and how long we retain it.

This Policy applies to all of our processing activities where we act as a data controller.

Policy Details

In this Policy, "we", "us" and "our" refers to TRUID, CO., a Delaware corporation company and its subsidiaries. For more information about us, see the "Contact Us" section of this Policy.

In this Policy, “personal data” means any information relating to you as an identified or identifiable natural person (“Data Subject”); an "identifiable natural person" is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an online identifier or to one or more factors specific to your physical, physiological, genetic, mental, economic, cultural or social identity.

In this Policy, “processing” means any operation or set of operations which is performed on personal data (as defined in this Policy) or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

How We Collect Information From You

We collect information about you when you:

What Type of Information Is Collected

The personal information we collect might include, but is not limited to, your: name; email address; telephone number; date of birth; IP address; and the type of device through which you browse our website or use our services (including the operating system; your location; time date and duration of your visit to our website).

How We Use Your Personal Information

We use personal information about you in connection with the following purposes:

A. Provision of services and management:

B. Service Improvements:

C. Direct Marketing:

If you do not want your personal information to be used for marketing purposes, please contact us as set forth below. Alternatively, when you receive marketing materials from us you will be able to directly unsubscribe from them.

Use of Third-Party Applications and Cookies

We use a variety of third-party applications to help provide our services, and some of these third parties may use cookies on our website. We may combine this information with other personal information we collect from you (and our service providers may do so on our behalf).

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Services who disable cookies will be able to browse certain areas of the Services, but some features may not function.

How Long We Keep Your Information

We retain your information only for as long as is necessary for the purposes for which we process the information as set out in this Policy. Records can be held on a variety of media (physical or electronic) and formats. Retention periods are determined based on the type of record, the nature of the record and activity and the legal or regulatory requirements that apply to those records.

Where personal data is collected pursuant to a contract or prior to the creation of a contract, these are retained for 6 years after the termination of the contract pursuant to our legitimate interests in defending any legal claims which may be brought against us.

However, we may retain your personal data for a longer period of time where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person, or where we have a legitimate interest to do so.

All personal data is retained in accordance with our internal Retention and Deletion Policy.

Sharing Your Personal Information

We may pass your information to our Business Partners, third-party service providers, agents, subcontractors and other associated organizations for the purposes of completing tasks and providing our services to you.

In order to comply with our legal obligations, we use a third-party service provider to collect and process some of your personal data. This third-party service provider is bound by strict legal and contractual obligations to protect your personal data.

In addition, when we use any other third-party service providers, we will disclose only the personal information that is necessary to deliver the service required and we will ensure, via contractual obligations, that this requires them to keep your information secure and not to use it for their own direct marketing purposes.

In addition, we may transfer your personal information to a third party as part of a sale of some, or all, of our business and assets or as part of any business restructuring or reorganization, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation. However, we will take steps to ensure that your privacy rights continue to be protected.

Your Individual Rights

You have certain rights under applicable legislation, and in particular under Regulation EU 2016/679 (General Data Protection Regulation or “GDPR”). We explain these below. You can find out more about the GDPR and your rights by accessing the European Commission’s website.

A. Right Information and Access

You have a right to be informed about the processing of your personal data (and if you did not give it to us, information as to the source) and this Policy intends to provide the information. Of course, if you have any further questions you can contact us - see below.

B. Right to Rectification

You have the right to have any inaccurate personal information about you rectified and to have any incomplete personal information about you completed. You may also request that we restrict the processing of that information by contacting us - see below.

The accuracy of your information is important to us. If you do not want us to use your personal information in the manner set out in this Policy, or need to advise us of any changes to your personal information, or would like any more information about the way in which we collect and use your personal information, please contact us - see  below.

C. Right to Erasure (right to be ‘forgotten’) You have the general right to request the erasure of your personal information in the following circumstances:

We will proceed to comply with an erasure request without delay unless continued retention is necessary for:

To file an erasure request, please email with the email address used to register your account.

D. Right to Restrict Processing and Right to Object to Processing

You have a right to restrict processing of your personal information, such as where:

You also have the right to object to processing of your personal information under certain circumstances, such as where the processing is based on your consent and you withdraw that consent. This may impact the services we can provide and we will explain this to you if you decide to exercise this right.

For data processing-related requests, please email with the email used to register your account.

E. Right to Data Portability

Where the legal basis for our processing is your consent or the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, you have a right to receive the personal information you provided to us in a structured, commonly used and machine-readable format. Any such request should be directed to the contact information below.

F. Right to Freedom from Automated Decision-Making

Where automated decision-making takes place, you have the right in this case to express your point of view and to contest the decision, as well as request that decisions based on automated processing concerning you or significantly affecting you and based on your personal data are made by natural persons, not only by computers.

G. Right to Object to Direct Marketing (‘opting out’)

You have a choice about whether or not you wish to receive information from us. We will not contact you for marketing purposes unless:

You can change your marketing preferences at any time by contacting us on the below details. On each and every marketing communication, we will always provide the option for you to exercise your right to object to the processing of your personal data for marketing purposes (known as ‘opting-out’) by clicking on the ‘unsubscribe’ button on our marketing emails or choosing a similar opt-out option on any forms we use to collect your data.

You may also opt- out at any time by contacting us - see below.

Please note that any administrative or service-related communications (to offer our services, or notify you of an update to this Policy or applicable terms of business, etc.) will solely be directed at our clients or business partners, and such communications generally do not offer an option to unsubscribe as they are necessary to provide the services requested. Therefore, please be aware that your ability to opt-out from receiving marketing and promotional materials does not change our right to contact you regarding your use of our website or as part of a contractual relationship we may have with you.

G. Right to Request Access

You also have a right to access information we hold about you. We are happy to provide you with details of your personal information that we hold or process. To protect your personal information, we follow set storage and disclosure procedures, which mean that we will require proof of identity from you prior to disclosing such information. You can exercise this right at any time by contacting us on the details below.

H. Right to Withdraw Consent

Where the legal basis for processing your personal information is your consent, you have the right to withdraw that consent at any time by contacting us - see below.

Raising a Complaint

If you wish to raise a complaint on how we have handled your personal data, you can contact us as set out below and we will then investigate the matter.

If we have not responded to you within a reasonable time or if you feel that your complaint has not been resolved to your satisfaction, you are entitled to make a complaint to the supervisory authority in the country of your habitual residence, place of work, or the place where you allege an infringement of one or more of your rights has taken place.

Additional Information

A. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

B. Hyperlinks

We may provide hyperlinks from this website to websites of other organizations or associated companies. Please note that we will not be liable for the contents of linked websites or any transactions carried out with organizations operating those websites. The privacy policies of others may differ significantly from our Policy. Therefore, we encourage you to read the privacy statement/policy of each and every website that collects personal data.

C. Review of this Policy

We may make changes to this Policy from time to time. When we do so, we will notify those who have a business relationship with us or who are subscribed to our emailing lists directly of the changes and change the ‘Last updated’ date above. We encourage you to review the Policy whenever you access or use our website to stay informed about our information practices and the choices available to you. If you do not agree to the revised Policy, you should discontinue your use of this website.

D. Contact Us

Any questions regarding our Policy or your rights as a Data Subject should be sent to: